iBakery New Product Planning
Meet users and put a product idea to the test
My roleNew product ideation · Market research and in-person validation
Project timelineTo be added
Evidence of delivery15 · Valid evaluations collected personally
IBAKERY New Product Planning / 06◎
01Store observation
02User feedback
03Physical demo
The problem
A social enterprise's new product direction requires an understanding of target users, store settings, and market conditions, beyond a concept alone.
What I did
- Led product ideation and market research, combining case studies, role-based mystery visits, store observations, and investigation of the business model.
- Personally approached 20+ users within 2 hours and collected 15 valid evaluations.
- Helped the team turn “Hug Bread” into a physical demo and a one-page marketing plan.
Deliverables & results
The team collected 92 pieces of feedback in total and placed 3rd among 8 teams.
Produced a physical demo and a marketing plan.
What has been validated
A short-term team planning and validation project. My personal research counts and the team's total feedback are presented separately. There is no evidence that the new product was commercialized or generated sales revenue.